19/10/2013
Utility marketing provides real, additional value to customers, often involving content that addresses a specific customer need. Whether a “quick tips” email or a resource guide in your brand’s mobile app, the goal is to offer helpful information that makes people’s lives better. Customers and prospects alike are impressed with the useful information and trust the brand more.
As more brands incorporate utility into their marketing, here are four tips to make your content resonate and stand out.
