Born and raised in the UNESCO World Heritage town of Hoi An, Trinh Diem Vy is one of Vietnam’s most recognised restaurateurs. As owner and operator of 4 internationally-renowned restaurants, a cooking school and boutique hotel in Hoi An, Central Vietnam, she has pioneered the delivery and promotion of Vietnamese cuisine to an international audience. Truly impassioned by food and with over 22 years
in the food business, Ms Vy has played an important role in keeping traditional recipes alive and firmly placed Hoi An on the map as a centre of culinary excellence. Taste Vietnam Brand
In 2012, following the publication of her first book, “Taste Vietnam: The Morning Glory Cookbook” Ms Vy realised that it was time to bring all of her businesses under one ‘umbrella’ group. As she was rapidly becoming internationally known in the media as the ‘go to’ person for anything related to Vietnamese cuisine, she thought it was also time that she created a brand identity which enabled customers to easily identify her restaurants and hotel. With the Taste Vietnam brand, Ms Vy hopes to give Vietnamese cuisine the place it deserves on the world stage. Already regarded as one of the healthiest cuisines in the world, it is unique in the way that it places strong emphasis on the balance and harmony of flavours and textures.