Imagine Hospitality

19/06/2020

Bookings are on the horizon! According to global statistics by Revinate, 62% of travelers have an idea of when they’ll be looking to book their next trip.

30.2% of travelers are still unsure of their booking timeline, which tells us that hoteliers should be actively nurturing and communicating with guests to secure future bookings.

10/06/2020

"The African Travel and Tourism Association (ATTA) has said South Africa is ‘ready’ to reintroduce international tourism to the country and dismissed reports that visitors won’t return until 2021.

The Tourism Business Council of South Africa (TBCSA) said the country’s tourism industry is lobbying for a September 1 return and stressed that its strategy is based on levels of lockdown, not dates..."

To read more 👉

Country working on phased reopening to international visitors, with dates to be confirmed

08/06/2020

"The International Airline Transportation Association (IATA) has created an Interactive (COVID-19) Travel Regulations Map, maintaining an up-to-date, authoritative resource that travellers can reference to gauge which worldwide destinations are opening up to receive visitors again, and to what degree."

Interactive (COVID-19) Travel Regulations Map 👉 https://www.iatatravelcentre.com/international-travel-document-news/1580226297.htm

Article 👉 https://www.travelpulse.com/news/features/new-online-tool-tells-you-which-countries-are-allowing-travel.html

An interactive online tool from IATA provides users with up-to-date information on COVID-19-related travel regulations according to country.

21/05/2020

"Travel will never be the same after Covid-19. Travellers would want a bigger bang for their buck and experiences that will entice them to book that next trip.

Troughton believes that how Covid-19 has constrained travel spend will present new, exciting opportunities.

For hotel investors, it presents an opportunity for possible conversions into other real-estate assets like aparthotels.

The benefit of aparthotels is that they represent a quick, more risk-averse exit strategy than conventional hotels, as they can easily be sold off on a sectional-title basis as micro-apartments or co-living apartments.”

Read more 👉

Post-pandemic price-conscious travellers will want a bigger bang for their buck than ever before.

21/05/2020

"Local aparthotel operator Totalstay is applying flexibility and product innovation to keep them running until lockdown restrictions ease and they can trade again at capacity.

Rael Phillips, the co-owner and director of Totalstay, said the aparthotel market is one of the first to rebound right now in the US and Europe.

He said aparthotels have been able to respond to the pandemic far more quickly and withstand more of the commercial impact it’s presented because of the sheer nature of an apartment/villa versus a conventional hotel room.

Flexibility, agility and quick responsiveness have been saving graces for companies like Totalstay, which are privately owned."

To read more 👉

Flexibility, agility and quick responsiveness have been saving graces for companies like Totalstay.

15/05/2020

"Understandably, many are in a state of continued panic. Livelihoods are on the line. Many in the tourism and hospitality space don’t only bear this pressure on behalf of their families, but also employees and their families too.

Marketing During Lockdown:

So herewith four marketing strategies I believe every tourism and hospitality business should be actioning right now.

STRATEGY #1 RE-THINK YOUR NEWSLETTER
STRATEGY #2 TALK TO YOUR NICHE
STRATEGY #3 LIST WITH SPECIALIST SITES
STRATEGY #4 MARKET TO LOCAL TRAVELLERS"

To read more 👉 https://bit.ly/3bzBOgD

Make downtime work for you with these four simple marketing strategies. COVID-19, Corona Virus, lockdown. Call it what you will, the impact and effect of this unprecedented time is being felt by all. Understandably, many are in a state of continued panic. Livelihoods are on the line. Many in the tou...

14/05/2020

“The first phase of the recovery will be driven by domestic tourism, followed by regional tourism and international tourism next year,” she said. Kubayi-Ngubane said numerous elements will go into the planning of the tourism recovery plan, including an analysis of the impact of the coronavirus on the global and domestic economy.

She will also analyse the impact of the virus on the demand and supply for each sub-sector of the tourism industry and look into the tourism recovery scenarios according to the epidemiological predictions. The plan will need to also align with international frameworks, and strategic interventions will be identified to revive the domestic supply side of tourism.

To read more 👉

Tourism Minister Mmamoloko Kubayi-Ngubane is hard at work putting together a tourism recovery plan to help the industry post-Covid-19

12/05/2020

"Short-term rental hosts are banding together and launching their own direct-booking websites in an effort to diversify their business after years of mounting frustration with Airbnb and other short-term rental providers.

Some of these websites were already in the works. But many hosts have recently prioritized their own direct-booking websites after a turbulent past two months, as the coronavirus pandemic spurred widespread cancellations and many grew unhappy with Airbnb’s reimbursement policies..."

Read more 👉

Short-term rental hosts are launching their own direct-booking websites in an effort to diversify their business after years of mounting frustrations with companies such as Airbnb.

12/05/2020

Reassuring customers is the top priority for every single business at this time, especially travel and tourism companies.

Now more than ever, we need to show our heart and genuine support to customers.

Here are five practical tips to show customer empathy during the coronavirus pandemic❤️

Customer empathy during the coronavirus pandemic is the number one thing your business should be doing. Do it right, and your customer will remember you.

11/05/2020

The Co-Founder and CEO of Airbnb, Brian Chesky, opened up about the effects of the current crisis and announced a 25% staffing cut.

Read Chesky's empathetic and transparent note to Airbnb employees here:

Earlier today, Co-Founder and CEO Brian Chesky sent the following note to Airbnb employees.

21/08/2019

Who can resist a beautifully designed bathroom as stunning as this? 😍 Definitely feeling this Pinterest design inspo today!

30/07/2019

Building a solid online presence can be less frustrating when working with a team that knows what they're doing and understands the needs of your business.

Visit the www.imaginehospitality.co.za to learn more about how we can help you with your digital marketing strategy🖱️