03/06/2026
This morning, Place Design Group proudly sponsored and participated in The Committee for Brisbane’s Dawn Economy Breakfast, an event that left the room thinking differently about the city’s potential.
Our CEO, Beth Toon, joined Anna Edwards, Julia Scodellaro, Liam Short, Max Goonan and Karen Vella to explore how Brisbane’s identity as an early-rising, sunshine-filled, wellness-oriented city is no longer something to apologise for; it’s a competitive advantage.
The ‘Dawn Economy’ concept reframes morning activity as an economic and cultural force in its own right: from coffee culture to experiential retail, precinct activation to public space design. Brisbane is already living it. The opportunity now is to own it, shape it, and lead the global conversation, especially with 2032 on the horizon.
The future might not belong to the city that never sleeps, but rather, the city that wakes up first.