The Set

The Set The world’s most extraordinary independent hotels

Did you know? As a member of The Set DISCOVERY, you can explore a whole new world of experiences with your D$, such as w...
02/06/2026

Did you know? As a member of The Set DISCOVERY, you can explore a whole new world of experiences with your D$, such as with Pulitzer Amsterdam.

Pulitzer Amsterdam is made up of 25 interconnected 17th and 18th century canal houses, located in the heart of Amsterdam’s UNESCO-listed canal belt. Following a complete redesign by Jacu Strauss, the hotel blends historic character with contemporary Dutch craftsmanship, drawing inspiration from the stories of the buildings and their residents over the past 400 years.

Discover more here: https://www.ghadiscovery.com/lore-group/pulitzer-amsterdam

GHA DISCOVERY

Carved into the cliffs of Santorini, is an expression of architecture in harmony with its surroundings. Here, every cur...
01/06/2026

Carved into the cliffs of Santorini, is an expression of architecture in harmony with its surroundings. Here, every curve is designed to frame the landscape, inviting moments of stillness above the caldera.

Postcards from Hong KongA city of hidden corners, harbour lights and endless discovery, all from the doorstep of . 📸: ...
22/05/2026

Postcards from Hong Kong

A city of hidden corners, harbour lights and endless discovery, all from the doorstep of .



📸: .photography .yeaji

21/05/2026

Waking up at Nay Palad Hideaway means mornings overlooking the Pacific, with nothing but the sound of the ocean and the breeze through the palms.



📸:

Evenings at Round Hill are best spent oceanside, with fresh seafood, quiet conversation and warm Caribbean air long afte...
14/05/2026

Evenings at Round Hill are best spent oceanside, with fresh seafood, quiet conversation and warm Caribbean air long after sunset.



📸: , ,

For 100 years, Sir David Attenborough has shown the world the beauty and fragility of our planet.At The Set, we believe ...
08/05/2026

For 100 years, Sir David Attenborough has shown the world the beauty and fragility of our planet.

At The Set, we believe true luxury lies not only in experiencing extraordinary places, but in helping preserve them.

From protecting the Cambodian rainforest at , to restoring marine habitats through fish domes at , to regenerative gastronomy at and heritage preservation at , these are the stories shaping a more conscious future of travel.

Because the greatest destinations are the ones future generations will still be able to discover.

17/04/2026

The Set Society x Sir Paul Smith 🎨

This week, we marked a special milestone with the inaugural Set Society breakfast, an intimate conversation between Sir and .

Guests were offered a rare insight into Sir Paul’s journey, from his first order at Barneys New York to building a brand that remains proudly independent over 50 years on.

Together, they explored how creativity is at the foundation of all disciplines from fashion to art to hotels, with Sir Paul noting, “creating hotel rooms is in my DNA… individuality is the key thing.”

At The Set, this philosophy is at the heart of what we do. In a world of uniformity, we champion independent hotels, each with its own identity, character and sense of place. Much like couture, no two are the same.

The Set Society is a new cultural series, that aims to spark inspiring conversation connect mavericks and innovators who are defining the luxury landscape and above all, create a shared sense of discovery and fun.

Thank you to everyone who joined us.

We are delighted to welcome Andronis Concept to The Set, a sanctuary where vitality and tranquillity meet in perfect har...
14/04/2026

We are delighted to welcome Andronis Concept to The Set, a sanctuary where vitality and tranquillity meet in perfect harmony.

Step into 28 newly renovated suites and villas, each a contemporary expression of Santorini’s timeless charm. With sweeping sunset views over the caldera, private terraces and infinity pools, every space invites moments of pure, unhurried bliss.

Rejuvenation continues at Kallos Spa, while Throubi restaurant celebrates the island’s culinary heritage with artistry and soul.

With thoughtful service and breathtaking surroundings, Andronis Concept offers a refined way of being, one that embraces wellness, beauty and the quiet luxury of feeling truly alive.

https://www.thesetcollection.com/andronis-concept/

07/04/2026

“London isn’t a city at all, it’s a world” - anonymous

Located for the curious, invites a sense of discovery at every turn. From a storied boulevard dating back to 1825 to spontaneous wanders that lead you through the city, a stay at Hotel Café Royal allows London to unfold effortlessly at your fingertips.

Thinking about going to Greece this summer?With The Set DISCOVERY, you can earn up to 150 bonus DISCOVERY Dollars when y...
31/03/2026

Thinking about going to Greece this summer?

With The Set DISCOVERY, you can earn up to 150 bonus DISCOVERY Dollars when you stay at different participating Greek hotels and resorts. The more you explore (up to 7 nights), the more you’re rewarded.

From the Athens Riviera to Corfu, Mykonos and Paros, discover more of Greece and enjoy richer rewards along the way.

Register by 30 May 2026, book direct, and stay by 30 September 2026.

https://www.thesetcollection.com/tsd-greekpromotion2026

GHA DISCOVERY

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68 Regent Street
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W1B4DY

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+442045251968

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