05/06/2026
The fishing brand built around science just raised the bar again.
With the all-new Lab Series, Berkley combined decades of knowledge with the best technology behind Berkley Labs to create a soft bait lineup refined across four key areas: color, action, scent, and taste.
It is a testament to the level of work happening in Spirit Lake, Iowa, and we are honored to have been part of the process along the way. The result is a lineup that raises the bar not just for Berkley, but for the entire soft plastic category, and it is already proving itself on the water.
Link in bio to learn more.