Founded in 1988, our mission at Dream Hotels & Resorts is to deliver dynamic and exceptional hospitality solutions in Africa that connect local and global travellers to our communities in a sustainable and relevant manner. Since our inception, we have long been driven by our purpose of making local holidays more accessible and inspiring wanderlust across the most diverse destinations in South Afri
ca. With a growing portfolio of 22 properties, including exclusive membership and ownership opportunities, we have quickly established ourselves as pioneers in hospitality. However, despite our success, we have grown to understand that what we really want as a business, is to lead with greater compassion and intent. In 2021, we set about redefining our ethos to align with our ambitions of creating a healthy balance between our actions, our communities, and the environment. In doing so, we have also adopted a more purposeful approach to the guest experience, honing our shared vision and mission to reflect this and keep us all moving in the right direction. Here at Dream Hotels & Resorts, we are now actively reimagining a brighter future together. As we continue to expand and reimagine extraordinary travel experiences, we will continue to challenge ourselves to lead with purpose, ensuring that we act with accountability and local impact. Our Vision
To co-create memorable travel experiences which connect people for a brighter future. Our Mission
We deliver dynamic and exceptional hospitality solutions in Africa that connect local and global travellers to our communities in a sustainable and relevant manner. Our Brand Pillars
As part of our strategy to deliver an outstanding guest experience, we have established an architecture of six new brand pillars. Based on our core values, these pillars act like an internal compass for decision-making across our organisation, and are as follows:
● Community — We are passionate about human upliftment
● Sustainability — We care about the environment
● Connecting — Through shared experiences and stories
● Choice — Flexible holiday options
● One guest — Service excellence and personalised attention
● Experience — Fueling local wanderlust
Our brand pillars have also helped us to better connect us to our guests on a human level, helping us nurture a greater level of trust and respect as we continue on our brand journey.
